Clients

Kick It Out
Planning for Focused Impact

Kick It Out is UK football’s equality and inclusion organisation. Over the last 20 years Kick It Out has worked throughout the football, education and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.

Profit with Purpose worked with Kick It Out’s CEO to review key organisational successes and challenges and drafted a set of recommendations and actions to contribute to their new strategic plan.

Born from the ‘Let’s Kick Racism Out of Football’ campaign in 1993 in response to widespread calls from clubs, players and fans to tackle racist attitudes within the game, Kick It Out was established as an NGO in 1997. It has subsequently widened its objectives and programs significantly to cover all aspects of inequality and exclusion in football and works with The FA, the League, clubs, fans and players.

Now a 13-person team with 20 years of diverse and impactful programming under their belt, Kick it Out wanted objective, expert consulting assistance as they went about crafting a more focused organizational vision and strategic priorities to guide the organization and its stakeholders through the next phase of growth.   

To assist in this process, Profit with Purpose conducted a one-day download session with Kick It Out’s CEO. Together they reviewed organizational history, current reality, and key successes and challenges, examining the organization through a financial, operational and social impact lens.

Following the workshop Profit with Purpose produced a clear and instructive summary report covering key findings, prioritized recommendations, and a proposed structure for a new strategic plan.

Like many maturing nonprofits with a solid track record and established methods and programs, enlisting some experienced, objective consulting advice helped Kick It Out see the organization from a different perspective, identify their challenges, how best to use their resources and how to move towards implementing their future vision.

Working with Isabel was extremely helpful.” CEO Roisin Wood said. “She was empathetic, incisive and very practical, helping me refine and consolidate the strategy ideas I’ve had over the last few years and turn these into a clear plan for the year ahead. I feel confident in where I want to take things.”

The Stewarts Law Foundation
Giving structure to great generosity

Profit with Purpose contributed to this project under the umbrella of Giving Evidence, founded by the brilliant Caroline Fiennes. Caroline has worked at charities, run charities and now focuses on ensuring that charitable giving is effective and based on evidence. As the title of her book says, It Ain’t What You Give, It’s the Way that you Give It’.

Stewarts Law asked Giving Evidence to review its charitable giving, which is done through The Stewart’s Law Foundation.

The Stewarts Law Foundation was set up in 2010 and has grown as the firm has grown; by 2016 it was giving considerable sums. The firm’s leadership wanted an expert eye to review how it could perform better. Grant-giving had diversified as partners, who are all trustees of the Foundation, had introduced new charities and themes.

Giving Evidence undertook a review and presented a plan intended to create a clear focus and grant-making structure for the Foundation, giving them a firm footing for the next 10 years.

Our data-gathering comprised reviewing grants for the last few years and other documentation including grant agreements, as well as interviewing the partners. We learned that the purpose of the Foundation is to make a significant social impact, to reflect the increased diversity of the firm’s activities, and to contribute to a sense of pride and cohesion throughout the firm and to its overall brand identity.

Based on our findings and knowledge of the social and philanthropic sectors we drafted a vision and set of values suggesting direction as well as structure for the grant-making. We introduced the UN’s Sustainable Development Goals as a framework to help choose between the diverse causes supported by the partners.

The Stewarts Law Foundation’s current vision, focus, and values as shared on the firm’s website:

The Foundation’s vision is to:
  • Create opportunities for the disadvantaged in our society
  • Treat people less fortunate than ourselves with compassion and respect
  • Make a substantial social impact by giving to excellent non-profits in the UK that are focussed on:
    • Alleviating poverty
    • Enabling access to justice
    • Supporting disability
    • Providing educational opportunity

The Foundation’s values align closely to those of the Firm and our staff:

  • Focus
  • Respect
  • Excellence

At the end of the engagement, we provided documentation giving a synthesis of all that we had heard, together with our recommendations and the next steps for the trustees. The document also provided further reading on effective charitable giving selected from Giving Evidence publications, for example about the benefit of unrestricted over restricted granting.

Finally, we provided a working document to guide implementation, to be reviewed on an annual basis by the trustees to ensure that their vision, values and the grant-making activities and themes they have chosen continue to be relevant. The working document contained recommendations for how to assess progress and report impact, as well as how to manage grantee relationships.

“Working with Giving Evidence to review The Stewarts Law Foundation helped us to upgrade and professionalise our charitable giving, including formalising agreements and expectations for the grant recipients and making those grants meaningful in size. We benefited from the expert insight provided by the Giving Evidence team’s many years of working in the field of effective social change.” Stewarts Law, October 2016

Sage Foundation
Formalising an existing philanthropic culture; creating delighted employees

In November 2014, new Sage CEO Stephen Kelly brought a new vision for the 35-year-old FTSE100 company, including creating the Sage Foundation.

Sage debunked the myth that it’s impossible to ‘retrofit’ philanthropy into an established company; Sage employees were already finding ways to give their time and technology to nonprofits from the UK to South Africa, North America and beyond.

My six-month task was to discover what was already being done around the world and bring it together with into a global strategy with a clear vision, mission, structure and funding model.

Sage decided to commit to giving 2% of employee time, 2% of free cash flow and 2 donated licenses of its three flagship products to support eligible registered nonprofits.

As a company which is passionate about its SME customer base, it became clear that the focus for Sage’s philanthropy should be on creating social equality and economic opportunity in the communities where they operate around the world.

Working closely with the one existing CSR manager and a former Salesforce Foundation colleague, I created a Vision for Board approval, and an outline for employee engagement, grant programs, and a product donation program, together with recommendations on the structure, funding model, technology, and governance requirements.

I supported the internal and external announcement of the Foundation. I hired a small global team and supported them as they began their implementation of the Sage Foundation employee engagement, grants, and product donation programs.

They now have a Foundation leader and new team members in place and their Vision for Sage’s philanthropy is becoming fully embedded as a core part of the company.

My abiding memory at Sage will be the almost tangible excitement from employees on hearing about the launch of the Sage Foundation; for many of them, it was something they had longed for.

One employee emailed me saying he’d thought he was going to have to leave the company to fulfill his philanthropic passion, but now he had five volunteering days, access to grants and had the company’s endorsement for bringing his passion for social change into the workplace, he was more than happy to stay where he was.

www.sage.com/company/sage_foundation

Previous Work

Salesforce
Bringing together people, grants and technology to maximise impact

Since its birth in 1999 the global Salesforce Foundation now (salesforce.org) has delivered hundreds of thousands of employee volunteering hours, donated over $100m in grants and given Salesforce technology to 28,000 nonprofit and education organisations.

Its reach stretches from Silicon Valley to London’s Silicon Roundabout to Nairobi’s Silicon Savannah.

With the extraordinary leadership of Salesforce Founder Marc Benioff and the gift of seven days’ volunteer time per employee, 1% of salesforce product, 1% of pre-IPO equity and two markets (nonprofit & education), we realised that bringing these resources together delivered powerful, integrated and self-sustaining philanthropic programs.

A core tenet of Salesforce’s philanthropy is to get great technology into the hands of nonprofit and education organisations who wouldn’t otherwise be able to afford it.

As Director of EMEA and then International, I was responsible for creating a robustly governed international Product Donation Program ensuring that any eligible nonprofit or education organisation in over 110 countries could receive, and make good use of, donated Salesforce product.

Nonprofits make amazing use of Salesforce technology to enhance their impact; from fundraising to supporting youth entrepreneurship and managing child welfare, from tackling homelessness to providing sanitation in slums.

In 2008 the Salesforce Foundation moved into a revenue generating model. Beyond donating salesforce technology to nonprofits, we started selling additional licenses at an 80% discount, with all income funding the growth, grants and programs of the Foundation.

From 2010 I implemented this model internationally as a business unit within salesforce.com, using the existing corporate sales, legal, governance and tax structures. We quickly became profitable, growing to $12m revenue at the end of 2014, and winning global nonprofit household names as customers.

We supported many Partners in the Salesforce ecosystem to develop products and service offerings for the Foundation’s customers as a way of creating their own integrated corporate philanthropy.

And one of our goals was to unleash the philanthropist in every employee by empowering them to use their volunteer time to fulfil their passion for whatever issue was important to them; helping kids to read, giving their skills to implement salesforce for a charity, teaching rugby at a school in Africa.

Over the years we ran BizAcademy; a grant-funded collaboration with nonprofits around the world, which engaged hundreds of Salesforce volunteers teaching Salesforce technology and sales to young people as skills for employment.

Conceived in San Francisco, my team and I rolled BizAcademy out across the world, reaching hundreds of young people in the US, UK, Ireland, Japan, India, Australia, Singapore and beyond.

Each young person got a helping hand into an apprenticeship, internship, job or further education through participation in this program. They had mentors and developed relationships with employees that opened doors for them into the next stage of their life.

At Salesforce, volunteering is as varied as the employees, and participation rates are extremely high at 80%. Employees often cite the Foundation among the top reasons that they love working for the company.

Salesforce’s 1% model of integrated philanthropy has lead the way for many other companies to Pledge 1% of their own time, product or profit for social impact.

www.salesforce.org

Partners

We can’t be experts in everything, everywhere, so have partnered with best-in-class specialists who have social purpose expertise:

Profit with Purpose in India was founded by Annu Mehta who has worked in the Sustainability and Corporate Responsibility space over eight years. She has a comprehensive understanding of sustainable development models and has designed and delivered social impact programs across 11 states in India and in Cambodia.

gotPurpose? was founded by Leigh Thompson who has over 22 years’ experience in a leading FTSE 100 company, with 14 years’ working in the corporate responsibility and philanthropy space. She has a comprehensive understanding of corporate responsibility strategies and has setup and launched a corporate foundation delivering social impact programmes and funding in 24 countries.

Profit with Purpose Ireland was founded by Elena Rossi. Elena is passionate about bringing together the business community and the not-for-profit industry to find common solutions for social good. With over 15 years of experience in the corporate world, she has worked in management, fundraising and partnership development with many different organisations all over Europe and East Africa. She has developed employee engagement programs and skill-based initiatives to support charities to become more effective. She is part of the Board of Directors of the South Dublin County Volunteer Centre.

Giving Evidence logo

Advice on charitable giving based on sound evidence.

Mark Allison Coaching logo

Personal coaching, mentoring and mindfulness training for people working in the social impact sector.

Careers4Change

A specialist consultancy focused on recruiting talented human capital into social impact positions in the corporate world and across the social economy, to catalyse social change.