Add value to your business with an aligned, sustainable social purpose

Use your resources: your people, products and profit

Business has an increasingly important role to play in creating positive social impact in the world.

You may be thinking about how your company can add value to the communities you work in, how you can develop a culture that attracts talented people who are proud to work for you, or how to develop sustainable products and services.

Embedding a social purpose into your business and connecting with the humanity of your employees adds value to your brand and gives you a competitive edge with customers and partners who want to work with a business with clear values.

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About

At Profit with Purpose we understand the strategic and operational needs of business as well as how to make social impact. We can give you high-level expert advice on your social purpose strategy, hand-holding during its implementation, and introductions to a wide network of relevant associates, experts and partners.

As recognised thought-leaders, Profit with Purpose has knowledge of social purpose frameworks and is well-connected within the nonprofit and social purpose sectors.

Its founder Isabel Kelly spent 11 years at Amnesty International before joining Salesforce Foundation where, for over 12 years, she grew both nonprofit sales and philanthropy programs as its International Director.

From 2015 to 2018 she was a Resident Expert at the Skoll Centre for Social Entrepreneurship at the Said Business School, Oxford University, where she continues to be an Industry Careers Advisor for MBA students looking for a purpose-focused job.

In 2002 Salesforce founder Marc Benioff hired Isabel to develop the Salesforce Foundation internationally. Working with the Foundation President Suzanne DiBianca, Isabel grew a team of 30 people in 9 countries donating and discounting Salesforce technology to thousands of nonprofits in 110 countries, generating revenue of $12m to fund grants, and achieving 80% employee participation in volunteering.

Isabel is also a non-executive director at The Panoply, an AIM-listed, purpose-led tech company empowering positive, sustainable digital transformation for government, nonprofits and for-profit companies. She holds an additional board position at The Big Give, the UK’s leading online match-funding platform.

Profit with Purpose work closely with a number of expert partners including gotPurpose?, Green & Good Consulting, The Social Innovation Partnership, Profit with Purpose (India) and Profit with Purpose (Ireland).

“Purpose is not a mere tagline or marketing campaign; it is a company’s fundamental reason for being – what it does every day to create value for its stakeholders. …  Purpose unifies management, employees, and communities. It drives ethical behavior and creates an essential check on actions that go against the best interests of stakeholders. Purpose guides culture, provides a framework for consistent decision-making, and, ultimately, helps sustain long-term financial returns for the shareholders of your company.”

Larry Fink, Chairman & CEO BlackRock

2019 Letter to CEOs

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