James Potten, Founder & CEO of Amplified Futures, helps start-ups to scale. He’s a passionate advocate of purpose as a core part of businesses reaching their potential, and hosted a conversation on How Purpose Powers Your Startup.

The four guests shared their different routes into purpose – through personal and professional experiences – and with the lenses of compliance, certification (one speaker has helped over 200 businesses to become BCorps), working in large and small organisations, and being driven by compassion and love for the people we work with.

Watch the conversation here on YouTube, or listen here on Spotify.