About Isabel Kelly

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So far Isabel Kelly has created 14 blog entries.

Manage Magazine publish article by Isabel Kelly: Purpose Driven Organisations – Purpose Beyond Profit

Published by Manage Magazine, 22 August 2019 I feel like the business world is finally catching up with me in believing it has a purpose beyond the maximisation of profit. Of course I have not been alone in thinking this for the past 20 years. Many businesses – particularly those that are family or privately [...]

By |2019-08-28T13:00:47+00:00August 28th, 2019|Profit with Purpose|0 Comments

Tech companies – here’s how to use your product for social good

Have you come across the concept of jugaad? Most commonly associated with Indian entrepreneurs, the Hindi word roughly translates as ‘the gutsy art of overcoming harsh constraints by improvising an effective solution using limited resources.’ Everywhere in the world where challenging social or economic circumstances prevail, entrepreneurs make creative use of whatever assets are easily or freely available [...]

How to embed social purpose into your business

“Purpose is not a mere tagline or marketing campaign; it is a company’s fundamental reason for being – what it does every day to create value for its stakeholders” – Larry Fink, BlackRock CEO As a business leader, you can’t have failed to notice that purpose is the zeitgeist – being discussed across the business [...]

Profit with Purpose founder Isabel Kelly becomes a ‘guru’ supporting Entrepreneurial Giving

July 2018 Isabel is delighted to have joined a group of impressive 'gurus' assembled by Entrepreneurial Giving, a new organisation founded by Maurice Ostro OBE, to support the work they are doing to help entrepreneurs build genuine mission-driven businesses from the outset.  

Profit with Purpose mentioned in OpEd by James Reed: Tech hub will bring equality to my home borough – but we need your support

By James Reed, Chairman of the REED Group Published on June 15, 2018 Shocking events provoke powerful emotions. I saw this at first hand last year in the immediate aftermath of the Grenfell Tower fire. The whole country was deeply affected by the deaths of 72 people in such awful circumstances on June 14, 2017. Raw [...]

By |2018-06-21T12:52:25+00:00June 21st, 2018|Profit with Purpose|0 Comments

Can NGOs and business collaborate beyond CSR?

[By Isabel Kelly, published online September 10, 2016, Journal of Human Rights Practice, Oxford Journals, OUP] Is the Time Right for Human Rights NGOs to Collaborate with Businesses that Want to Stop Dabbling with ‘Corporate Social Responsibility’ and Start Making Social Impact? Link to full text Based on the author’s 12 years of working in a [...]

Balancing the money and the mission

[By Isabel Kelly] Recently I was asked by the foundation of a large multinational company to share some of my thoughts on running a corporate foundation responsible for generating its own income; which inevitably brings up the issue of balancing the social mission with the money-making. The company has moved its CSR (corporate social responsibility) [...]

By |2017-02-06T21:07:44+00:00August 18th, 2016|Corporate Purpose, CSR, Profit, Profit with Purpose, Purpose|0 Comments

How to give like a billionaire …

[By Isabel Kelly] You may not be as rich as a Rockefeller, but you and your company have a wealth of resources to apply to the world’s greatest social issues. Marc Benioff, Bill Gates, Richard Branson, Mark Zuckerberg, Larry Ellison, Sir Tom Hunter, Pierre Omidyar and of course David Rockefeller, are all part of The [...]

The Observer: British business needs investment and vision. But most of all it needs purpose

British business needs investment and vision. But most of all it needs purpose By Will Hutton, The Observer, 15 May 2016 'Successful companies are defined by their capacity to deliver and pursue clearly defined visionary corporate purposes – to be the best, to do business that is sustainable, to serve humanity, to stretch every muscle to [...]

By |2016-06-07T10:30:57+00:00June 7th, 2016|Corporate Purpose, Profit, Purpose, Sustainability|0 Comments